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Over at the National Institute of Health, an interesting article on distinguishing Denial from Debate of sciences in the public forum, why we can't, and why we have to...

At the conference Lupia told the audience, “We get the idea that if we just tell [people] what we know, they will change how they think and what they do.” As scientists and science communicators, we have something of value to share, he explained, and we expect our message to come across like a shiny new sports car wrapped in a bow—but the reality is often more like an old rust bucket rolling into a lake.

http://ehp03.niehs.nih.gov/article/fetchArticle.action?articleURI=info:doi/10.1289/ehp.120-a314
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