I have found a Theme

I first saw it in Ultimate Spider Man, and now I'm seeing it in Ultimate Fantastic Four - a theme running through the Ultimate Marvel universe, that I happen to strongly agree with. So far, best stated by the young Ultimate version of Reed Richards:

"The universe is this fantastic place, full of ideas and, you know, cool stuff. And everyone else seems to think it's somewhere to set up their frickin' butt-hat franchise."